“If you joined this week: you are arriving mid-launch. Through Tuesday July 21, the M365 Copilot Deployment Kit ($97) ships with my $29 book The Real Cost of Copilot included free. Tuesday’s email has the full story; the short version is that it is a one-week window and it genuinely ends.”
Two objections came to mind the moment I hit send on Tuesday, because I’d raise them myself.
“Microsoft already publishes adoption resources.” True, and they’re decent. Use them. But they’re written by the vendor, so they have a structural blind spot: they will never tell you when not to use the product. Microsoft’s material assumes the rollout should happen and the only question is how fast. Mine doesn’t. The governance checklist has gates that can legitimately say “not yet.” The field guide documents each feature’s real limitations next to its use cases. The ROI template answers the five objections you’ll actually hear with break-even math, and it opens with a hard rule: if you cannot complete its break-even sentence, you are not ready for the meeting. I sell to the buyer, not the vendor, and that changes what the documents are allowed to say.
“I could build this myself.” You absolutely could. Every artifact in the Kit is a thing a competent IT lead can produce. The question is whether you should spend the hours. A governance checklist, a 90-day roadmap with owner tables, an ROI model, ten agent templates, a deployment guide, and a 25-feature reference: that’s weeks of drafting and testing time, at whatever your day rate is, to recreate something that costs $97 and exists now. The Kit isn’t selling knowledge you lack. It’s selling the weeks back.
One more thing the vendor material can’t do: it can’t be accountable to you. When Microsoft’s guidance goes stale, nobody emails you. I update the Kit when the platform changes, because my buyers are the only constituency I have.
Bundle reminder, one line: buy the Kit before Tuesday July 21, 23:59 UTC, and The Real Cost of Copilot ($29) is included free.
See what’s in the Kit Link: https://store.kesslernity.com/l/kpfpi?utm_source=beehiiv&utm_medium=email&utm_campaign=launch-kit-01&utm_content=e2
-Mathieu