Someone forwarded me a screenshot last month. An admin centre, Copilot licences assigned: 40. Active users in the last 28 days: 6.
They were not asking for help. They were asking whether that was normal.
It is normal. It is also the whole problem. Buying the licences is the easy part and takes an afternoon. What takes a quarter is the part nobody scoped: who owns the guardrails, who signs off when the output is wrong, which twelve people go first and why, and what month two looks like once the novelty has worn off and the enthusiasm has gone with it.
That is what the M365 Copilot Deployment Kit is. A 12-week roadmap with an owner column, a governance checklist you fill in before week one, and the comms and prompts that go with each phase. $97, and it is not theoretical: it is the sequence written down, so you are not inventing it at 11pm.
For the next seven days, until Tuesday September 1, The AI Champion's Playbook comes with it. That is the $59 companion for the people half of the problem, the one about turning a wary team into actual users. Free with the Kit until Sep 1, then back to $59 on its own. No countdown timer, no fake stock. A date I will honor.
If you are not deploying Copilot, ignore all of this. The next issue is on the first and it is the usual free one.
Mathieu